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Hoyer, Wayne D.
27
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5
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4
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3
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Journal of marketing
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5
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4
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4
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2
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
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Wie reagieren Kunden auf Preise? - Zentrale Erkenntnisse der verhaltenswissenschaftlichen Preisforschung
Koschate-Fischer, Nicole
;
Wüllner, Katharina
- In:
Controlling : Zeitschrift für erfolgsorientierte …
24
(
2012
)
11
,
pp. 604-609
Persistent link: https://www.econbiz.de/10010046780
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2
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
Koschate-Fischer, Nicole
;
Stefan, Isabel V
;
Hoyer, Wayne D
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 910-927
Persistent link: https://www.econbiz.de/10010051938
Saved in:
3
Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves
;
Hoyer, Wayne D.
;
Strazzieri, Alain
- In:
Journal of Business Research
58
(
2005
)
3
,
pp. 339-340
Persistent link: https://www.econbiz.de/10005473608
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4
Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
- In:
Journal of marketing
69
(
2005
)
2
,
pp. 84-96
Persistent link: https://www.econbiz.de/10005922641
Saved in:
5
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Homburg, Christian
;
Hoyer, Wayne D.
;
Fassnacht, Martin
- In:
Journal of marketing
66
(
2002
)
4
,
pp. 86-101
Persistent link: https://www.econbiz.de/10005939674
Saved in:
6
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
Alden, Dana L.
;
Hoyer, Wayne D.
;
Lee, Chol
- In:
Journal of marketing
57
(
1993
)
2
,
pp. 64-75
Persistent link: https://www.econbiz.de/10006008209
Saved in:
7
Humor in Television Advertising: A Moment-to-Moment Analysis
Woltman Elpers, Josephine L.C.M.
;
Mukherjee, Ashesh
; …
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 592-598
Persistent link: https://www.econbiz.de/10006645060
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8
The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz, Werner
;
Krafft, Manfred
;
Hoyer, Wayne D.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10006645657
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9
Why Switch? Product Category-Level Explanations for True Variety-Seeking Behavior
Trijp, Hans C.M.Van
;
Hoyer, Wayne D.
;
Inman, J.Jeffrey
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10006679194
Saved in:
10
An Integrative Framework for Understanding Two-sided Persuasion
Crowley, Ayn E.
;
Hoyer, Wayne D.
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 561-574
Persistent link: https://www.econbiz.de/10006684234
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