Despite the increasing attention Global Marketing Strategy (GMS) is receiving in the academic literature, researchers have paid relatively little attention to whether markets can be segmented cross-nationally. Drawing on GMS theory, this study predicts the existence of stable cross-market...

The article describes the production of a 10-year plan for the automation of the Canadian Patent Office. Starting in 1986 the plan alloted 2 years to an operational planning stage, which determined the feasibility of patent automation and planned its implementation. The plan includes four phases...