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~person:"Aaker, David A."
~type_genre:"Bibliografie"
~type_genre:"Guidebook"
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Strategic market management
Aaker, David A.
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2005
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7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309
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Spanning silos : the new CMO imperative
Aaker, David A.
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2008
Persistent link: https://www.econbiz.de/10003685363
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