This paper examines the role the digital economy plays in international trade impacts on Africa's economic growth based on 53 countries' sample from 2000-2018. We further divided the sample into five sub-regions, and the results are estimated by POLS, random and fixed effects, and the GMM...

Brand extension strategies represent one of the most frequently used brand strategies for launching new products. The way consumers accept brand extensions is an important determinant of brand extensions success. Therefore, this study proposes an integrating model that analyses how variables...