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Tanishq: bringing jewellery to daily life
Adhikari, Atanu; Sankaran, Ramesh Kumar; Karkhanis, Trupti - In: Strategic marketing cases in emerging markets, (pp. 11-25). 2017
Persistent link: https://www.econbiz.de/10011667535
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ABC limited
Sinha, Anshuman; Das, Smita; Naidu, Sumanth; Adhikari, Atanu - In: Strategic marketing cases in emerging markets, (pp. 27-45). 2017
Persistent link: https://www.econbiz.de/10011667536
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Funmax 4D Animation Theatre
Malik, Rashmi; Shah, Kalpit; Yerrabolu, Brahmeswarar; … - In: Strategic marketing cases in emerging markets, (pp. 79-97). 2017
Persistent link: https://www.econbiz.de/10011667539
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Revolution ventures - introduction to the service organization and situation description
Roy, Gautam; Adhikari, Atanu - In: Strategic marketing cases in emerging markets, (pp. 107-115). 2017
Persistent link: https://www.econbiz.de/10011667545
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Irrway - a green personal mobility solution
Chandrashekar, M. S.; Sharma, Gaurav; Rangadhol, Basant P. - In: Strategic marketing cases in emerging markets, (pp. 129-145). 2017
Persistent link: https://www.econbiz.de/10011667557
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Citrus ventures - distressed asset specialist
Shastry, Harsha C.; Lakshmipathi, B. T.; Manohar; Rau, … - In: Strategic marketing cases in emerging markets, (pp. 147-162). 2017
Persistent link: https://www.econbiz.de/10011667588
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Market orientation when customers seem content with the status quo : observations from Indian agri-business and a case study
Raj, S. P.; Adhikari, Atanu - In: Market orientation : transforming food and agribusiness …, (pp. 208-228). 2010
Persistent link: https://www.econbiz.de/10010474608
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Strategic marketing cases in emerging markets
Adhikari, Atanu (ed.); Roy, Sanjit (ed.) - 2017
Persistent link: https://www.econbiz.de/10014013168