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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10004474985
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All you need is a good idea! : how to create marketing messages that actually get results
Heyman, Jay H. - 2008
Persistent link: https://www.econbiz.de/10004911093
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Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj; Ahluwalia, Raunica - 2008
Persistent link: https://www.econbiz.de/10004931764
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The language of advertising
Cook, Guy (contributor) - 2008
Persistent link: https://www.econbiz.de/10004884562