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Our study focuses on the question, whether users should be intensively involved in the innovation process of radical … question arises, whether users play a productive role in the innovation process of radical innovations at all, or if their … contributions might even be counterproductive. To gain a better understanding for the users' role in radical innovation and to …
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"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small … für radikale Innovationen erarbeitet werden können. -- Produktentwicklung ; Produktinnovation ; Marktforschung ; Lead User …
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the new product development (NPD) project teams in the technology and innovation management literature. Specifically, we …
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further development of the innovation, and initial tests of technical or market feasibility. Our findings have implications … for manufacturing firms that wish to design radical innovation projects with (individual) lead users and for research on …
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