This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic...

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of...

This is a study of the adoption of transgenic crops by 120 smallholder farmers interviewed in July 2005 in the communities of San Jose de Feliciano and La Paz in the Entre Rios Province of Argentina. Logistic regression results indicate that access to a planter is essential for smallholders to...