marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make … recommendations conducive to an effective and optimal implementation of Internet applications for marketing bank products locally and …

people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …