marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make … recommendations conducive to an effective and optimal implementation of Internet applications for marketing bank products locally and …

One of the most important elements of economic and business activity is developing a strategic marketing plan to … improve growth prospects. One of the most important aspects of this in marketing is to understand the behavioral patterns of … of the main models in the field of consumer research. This paper identifies the usefulness of CA as a marketing strategy …

Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due … strategic planning into the marketing projects. In conclusion, it suggests some approaches that organizations may adopt to …