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Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven; Otten, Cord; Clement, Michel; Albers, … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
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Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred; Albers, Sönke - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000) 6, pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10003885206
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Left behind expectations : how to prevent CRM implementations from failing
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 34-41
Persistent link: https://www.econbiz.de/10008697205