Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - In: Academic Journal of Research in Economics and Management 3 (2015) 3, pp. 61-66
Purpose - This study explores the factors of telecom branding in Pakistan. Design/methodology/approach - Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings - Exploratory factor analyses and cross...
