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~person:"Allenby, Greg M."
~subject:"Conjoint-Analyse"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Benefit-based conjoint analysis
Kim, Dong Soo
;
Bailey, Roger A.
;
Hardt, Nino
;
Allenby, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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2
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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3
Valuation of patented product features
Allenby, Greg M.
;
Brazell, Jeff D.
;
Howell, John R.
; …
- In:
The journal of law & economics
57
(
2014
)
3
,
pp. 629-663
Persistent link: https://www.econbiz.de/10010480407
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4
Studying the level-effect in conjoint analysis : an application of efficient experimental designs for hyper-parameter estimation
Liu, Qing
;
Dean, Angela
;
Bakken, David
;
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
7
(
2009
)
1
,
pp. 69-93
Persistent link: https://www.econbiz.de/10003831620
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5
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
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6
Economic valuation of product features
Allenby, Greg M.
;
Brazell, Jeff D.
;
Howell, John R.
; …
- In:
Quantitative marketing and economics : QME
12
(
2014
)
4
,
pp. 421-456
Persistent link: https://www.econbiz.de/10010477209
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7
Benefit formation and enhancement
Kim, Hyowon
;
Kim, Dong Soo
;
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
18
(
2020
)
4
,
pp. 419-468
Persistent link: https://www.econbiz.de/10012303194
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8
Non-linear pricing effects in conjoint analysis
Liu, YiChun Miriam
;
Brazell, Jeff D.
;
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
20
(
2022
)
4
,
pp. 397-430
Persistent link: https://www.econbiz.de/10013457369
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9
Integrating textual information into models of choice and scaled response data
Kim, Hyowon
;
Allenby, Greg M.
- In:
Marketing science
41
(
2022
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10013364006
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