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~person:"Anand, Manoj"
~person:"Luo, Xueming"
~subject:"Advertising effects"
~subject:"Leistungsanreiz"
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Advertising effects
Leistungsanreiz
Sales promotion
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Anand, Manoj
Luo, Xueming
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7
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4
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
2
An empirical study on the relevance of advertising, sales promotion, R&D and training and development expenses on firm value in the Indian context
Anand, Manoj
;
Singh, Jagandeep
;
Gandhi, Karan
- In:
South Asian journal of management : SAJM
25
(
2018
)
3
,
pp. 7-31
Persistent link: https://www.econbiz.de/10012011195
Saved in:
3
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
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