//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Anderson, Paul F."
~person:"Argyris, Chris"
~type_genre:"Reference book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A NORMATIVE APPROACH TO THE OP...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Reference book
Nachschlagewerk
2
Wörterbuch
2
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Language
All
English
2
Author
All
Anderson, Paul F.
Argyris, Chris
Koschnick, Wolfgang J.
14
Pepels, Werner
6
Geml, Richard
3
Lauer, Hermann
3
Zentes, Joachim
3
Bruhn, Manfred
2
Cooper, Cary
2
Doyle, Charles
2
Hennig, Alexander
2
Hesse, Jürgen
2
Ostrow, Rona
2
Poth, Gudrun S.
2
Poth, Ludwig G.
2
Schneider, Willy
2
Baker, Michael John
1
Bennett, Peter D.
1
Berger, Arthur Asa
1
Birkhölzer, Jürgen
1
Brickau, Ralf
1
Brickau, Ralf A.
1
Bühler, Maria
1
Clemente, Mark N.
1
Collin, Peter H.
1
Dacko, Scott G.
1
Diller, Hermann
1
Folsom, W. Davis
1
Geisbüsch, Hans-Georg
1
Godefroid, Peter
1
Govoni, Norman A.
1
Govoni, Norman A. P.
1
Harris, Phil
1
Hudetz, Kai
1
Imber, Jane
1
Ivanovic, A.
1
Jefkins, Frank W.
1
Kaapke, Andreas
1
Koster, John
1
Kotler, Philip
1
more ...
less ...
Institution
All
American Marketing Association
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
Littler, Dale
;
Cooper, Cary
;
Argyris, Chris
;
Starbuck, …
-
2005
-
2. ed
Persistent link: https://www.econbiz.de/10002502965
Saved in:
2
Dictionary of
marketing
terms
Bennett, Peter D.
(
ed.
);
Anderson, Paul F.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10013541560
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->