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~person:"Andreasen, Alan R."
~subject:"Advertising effects"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie
;
Moore, Elizabeth S.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
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