//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Angerer, Thomas"
~person:"Bhattacharjee, Amit"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of price and brand...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
2
Marketing
2
Advertising effects
1
Alter
1
Elderly people
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Target group
1
Werbepsychologie
1
Werbewirkung
1
Zielgruppe
1
Ältere Menschen
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Non-commercial literature
Graue Literatur
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Working Paper
1
Language
All
German
1
English
1
Author
All
Angerer, Thomas
Bhattacharjee, Amit
Wiedmann, Klaus-Peter
6
Bauer, Hans H.
2
Bauer, Thomas
2
Bayón, Tomás
2
Berger, Jonah
2
Bockelmann, Anna-Christina
2
Eliaz, Kfir
2
Helm, Roland
2
Hohl, Nikolaus A. D.
2
Kucharzewski, Irmgard
2
Nagy, Szabolcs
2
Ngwe, Donald
2
Nufer, Gerd
2
Pilarczyk, Bogna
2
Spiegler, Ran
2
Spies-Wallbaum, Holger
2
Wimmer, Frank
2
Zepf, Christian
2
Zerres, Michael P.
2
Zerres, Thomas
2
Achen, Matthias
1
Al-Emran Sarker, Shah Md.
1
Alamgir Jafar, Saeed
1
Albuquerque, Paulo
1
Ali, Mazhar
1
Alvensleben, Reimar von
1
Anselstetter, Sabine
1
Armstrong, Mark
1
Arndt, Oliver H.
1
Aygün, Tanju
1
Baden, Michael
1
Bahr, Matthias
1
Bajdak, Andrzej
1
Balan, Claudia
1
Banasiak, Andrzej
1
Bencic, Werner
1
Björk, Peter
1
Bodenstein, Gerhard
1
more ...
less ...
Institution
All
Institut für Relationship Marketing <Graz>
1
Published in...
All
IRM-Studienreihe: 50plus Marketing
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Escaping the crosshairs : reactance to identity
marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
2
Kaufbarrieren der Generationen 50plus
Angerer, Thomas
-
2005
Persistent link: https://www.econbiz.de/10003143129
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->