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Special issue: New econometric models in marketing
Chintagunta, Pradeep K. (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003825018
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Introduction to the special issue on new econometric models in marketing
Chintagunta, Pradeep K.; Franses, Philip Hans; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
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Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice
Fok, D.; Franses, Philip Hans; Paap, Richard - 2010
In this paper we put forward a brand choice model which incorporates responsiveness to marketing efforts as a form of structural heterogeneity. We introduce two latent segments of households. The households in the first segment are assumed to respond to marketing efforts while households in the...
Persistent link: https://www.econbiz.de/10014092552
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Does the index of consumer sentiment only measure expectations? : An empirical assessment for the Netherlands
Bolger, Fergus; Franses, Philip Hans; Antonides, Gerrit - 1999
Persistent link: https://www.econbiz.de/10001412740