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Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel; Kamakura, Wagner A. - 1993
Persistent link: https://www.econbiz.de/10000870840
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel; DeSarbo, Wayne - 1994
Persistent link: https://www.econbiz.de/10000917393
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The consumer's perceptual product space
Antonides, Gerrit - 1995
Persistent link: https://www.econbiz.de/10000924029
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Diversification bias when audio tracks are chosen for consecutive consumption
Antonides, Gerrit (contributor) - 1998
Persistent link: https://www.econbiz.de/10000994367
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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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The consumer's perceptual product space
Antonides, Gerrit - 1995
Persistent link: https://www.econbiz.de/10000925509
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A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.; Wedel, Michel - 1998
Persistent link: https://www.econbiz.de/10000991881