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Sales Training in a Dynamic Market:
Honeycutt, Earl; Mottner, Sandra; Ahmed, Zafar - In: Services marketing quarterly 26 (2005) 3, pp. 55-70
Persistent link: https://www.econbiz.de/10007024506
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Cross-cultural competence in international business : toward a definition and a model
Johnson, James P.; Lenartowicz, Tomasz; Apud, Salvador - 2009
Persistent link: https://www.econbiz.de/10003837027
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Does country of origin matter for low-involvement products?
Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Fatt, … - In: International marketing review 21 (2004) 1, pp. 102
Persistent link: https://www.econbiz.de/10006248701
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Cross-cultural competence in international business: toward a definition and a model
Johnson, James P.; Lenartowicz, Tomasz; Apud, Salvador - In: Journal of international business studies : JIBS ; a … 37 (2006) 4, pp. 525-543
Persistent link: https://www.econbiz.de/10007276166