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~person:"Arens, William F."
~person:"Clow, Kenneth E."
~person:"Grow, Jean"
~person:"Jugenheimer, Donald W."
~type_genre:"Bibliographie"
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Arens, William F.
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Advertising
strategy : creative tactics from the outside in
Altstiel, Tom
;
Grow, Jean
-
2006
Persistent link: https://www.econbiz.de/10004474953
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2
Concise enclyclopedia of
advertising
Clow, Kenneth E.
;
Baack, Donald
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2005
Persistent link: https://www.econbiz.de/10004801721
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3
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
;
Weigold, Michael
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2008
-
2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161
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4
Advertising
account planning : a practical guide
Kelley, Larry D.
;
Jugenheimer, Donald W.
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2006
Persistent link: https://www.econbiz.de/10004876428
Saved in:
5
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
-
2007
-
internat. ed.
Persistent link: https://www.econbiz.de/10004877207
Saved in:
6
Advertising
management
Jugenheimer, Donald W.
;
Kelley, Larry D.
-
2009
Persistent link: https://www.econbiz.de/10004931640
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