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The econometrics of individual risk : credit, insurance, and marketing
Gourieroux, Christian; Jasiak, Joann - 2007
Persistent link: https://www.econbiz.de/10004893800
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Advertising strategy : creative tactics from the outside in
Altstiel, Tom; Grow, Jean - 2006
Persistent link: https://www.econbiz.de/10004474953
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Advertising account planning : a practical guide
Kelley, Larry D.; Jugenheimer, Donald W. - 2006
Persistent link: https://www.econbiz.de/10004876428
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Essentials of contemporary advertising
Arens, William F.; Schaefer, David H. - 2007 - internat. ed.
Persistent link: https://www.econbiz.de/10004877207
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Essentials of contemporary advertising
Arens, William F.; Schaefer, David H.; Weigold, Michael - 2008 - 2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161
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Advertising management
Jugenheimer, Donald W.; Kelley, Larry D. - 2009
Persistent link: https://www.econbiz.de/10004931640