Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arens, William F."
~person:"Grow, Jean"
~person:"Jugenheimer, Donald W."
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
5
Werbung
3
Management
2
Advertising campaigns
1
Case studies
1
Marketingmanagement
1
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Bibliographie
Lehrbuch
9
Textbook
8
Glossar enthalten
3
Glossary included
3
Ratgeber
2
Biographie
1
CD-ROM, DVD
1
Guidebook
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
5
Author
All
Arens, William F.
Grow, Jean
Jugenheimer, Donald W.
Kelley, Larry D.
2
Motamen-Samadian, Sima
2
Schaefer, David H.
2
Abrahams, David
1
Ahluwalia, Raunica
1
Altstiel, Tom
1
Baack, Donald
1
Bouchikhi, Hamid
1
Brown, Elspeth H.
1
Bullmore, Jeremy
1
Chan-Olmsted, Sylvia M.
1
Choudhry, Moorad
1
Clogg, Clifford C.
1
Clow, Kenneth E.
1
Cook, Guy
1
Cooper, Alan
1
Cuno, Steve
1
De Chernatony, Leslie
1
Eliason, Scott R.
1
Felton, George
1
Field, Peter
1
Folbre, Nancy
1
Fombrun, Charles J.
1
Gourieroux, Christian
1
Grainge, Paul
1
Hammond, James
1
Helgert, Joseph P.
1
Heyman, Jay H.
1
Jackson, Steven J.
1
Jain, Gautam Raj
1
Jasiak, Joann
1
Jones, John Philip
1
Kaesting, Friederike
1
Keller, Kevin Lane
1
Kimberly, John R.
1
Kitchen, Philip J.
1
Koundouri, Phoebe
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising
strategy : creative tactics from the outside in
Altstiel, Tom
;
Grow, Jean
-
2006
Persistent link: https://www.econbiz.de/10004474953
Saved in:
2
Advertising
account planning : a practical guide
Kelley, Larry D.
;
Jugenheimer, Donald W.
-
2006
Persistent link: https://www.econbiz.de/10004876428
Saved in:
3
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
-
2007
-
internat. ed.
Persistent link: https://www.econbiz.de/10004877207
Saved in:
4
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
;
Weigold, Michael
-
2008
-
2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161
Saved in:
5
Advertising
management
Jugenheimer, Donald W.
;
Kelley, Larry D.
-
2009
Persistent link: https://www.econbiz.de/10004931640
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
