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~person:"Arens, William F."
~person:"Grow, Jean"
~subject:"Advertising"
~type_genre:"Bibliographie"
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Arens, William F.
Grow, Jean
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USB Cologne (EcoSocSci)
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Advertising
strategy : creative tactics from the outside in
Altstiel, Tom
;
Grow, Jean
-
2006
Persistent link: https://www.econbiz.de/10004474953
Saved in:
2
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
-
2007
-
internat. ed.
Persistent link: https://www.econbiz.de/10004877207
Saved in:
3
Essentials of contemporary
advertising
Arens, William F.
;
Schaefer, David H.
;
Weigold, Michael
-
2008
-
2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161
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