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Why focusing on the similarity of substitutes leaves a lot to be desired
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 448-459
Persistent link: https://www.econbiz.de/10011584253
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The rebound of the forgone alternativ
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 318-332
Persistent link: https://www.econbiz.de/10011739803
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The substitution strategy dilemma : substitute selection versus substitute effectiveness
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011865111
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Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.; Thompson, Debora V.; Arens, Zachary G. - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 305-317
Persistent link: https://www.econbiz.de/10010401324