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Japanese major alcoholic beverage companies, whose businesses are mainly the production and sale of beer products, stand at a strategic crossroads. There are several reasons: a slow decrease in the Japanese population, which leads to a smaller drinking population; diversification of customers'...
Persistent link: https://www.econbiz.de/10009432367
This thesis consists of five related essays which explore new approaches to help design successful and profitable new products. The primary focus is the front end of the process where the product development team is seeking improved input from customers and improved ideas for developing products...
Persistent link: https://www.econbiz.de/10009432942
This thesis explores the changes occurring in the software industry and the strategic implications thereof. The software industry has historically benefited from the rapid introduction of new platforms and applications, an increasing user base and nearly contiguous cycles of growth. However,...
Persistent link: https://www.econbiz.de/10009432943
Competition in the business world is becoming harsher as markets shrink due to the financial crisis of the late 2000s. Firms have to leverage their core competencies to survive by attracting more customers and attaining more efficient operations. In such circumstances, diversified corporations...
Persistent link: https://www.econbiz.de/10009432976
The recent surge in the globalization of markets in various industries has brought global brands to the attention of consumers worldwide. Just as information connects consumers across geographical borders in seconds, globalization is a common stream among many industries, which leads consumers...
Persistent link: https://www.econbiz.de/10009433104
In the backdrop of the dotcom bubble burst, companies cleaned up the excesses of the nineties and are more agile and efficient than ever before. However, companies face tremendous pressure to improve shareholder returns. A new trend is emerging as more and more capital is flowing into Private...
Persistent link: https://www.econbiz.de/10009433249