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~person:"Aroop Mukherjee"
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Aroop Mukherjee
Nitty Hirawaty Kamarulzaman
14
Eglese, Richard W.
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Kamarulzaman, Nitty Hirawaty
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Cases on branding strategies and product development : successes and pitfalls
1
Journal of international food & agribusiness marketing : JIFAM
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ECONIS (ZBW)
2
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The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
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2
E-procurement adoption in the agro-based sector : a Malaysian perspective
Nitty Hirawaty Kamarulzaman
;
Aroop Mukherjee
;
Rashid, …
- In:
Journal of international food & agribusiness marketing …
25
(
2013
),
pp. 35-55
Persistent link: https://www.econbiz.de/10010221318
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