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~person:"Arora, Anshu"
~subject:"Markenführung"
~subject:"Social Web"
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Arora, Anshu
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Journal of promotion management : JPM
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Global business value innovations : building innovation capabilities for business strategies
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ECONIS (ZBW)
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Ballin' the Pinball way: conceptualizing the WALLIN framework for transitioning from linear to collaborative social media
advertising
Walsh, Christine
;
Lindley, Jordan
;
Arora, Anshu
; …
- In:
Global business value innovations : building innovation …
,
(pp. 63-74)
.
2018
Persistent link: https://www.econbiz.de/10011864701
Saved in:
2
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
3
Consumer responses to slice-of-life versus slice-of-death
advertising
appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
4
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
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