Arrigo, Elisa - In: International Journal of Online Marketing (IJOM) 6 (2016) 2, pp. 49-61
Marketing managers in many industries are seeking to provide their companies with new tools to detect market changes … for both marketing strategies and competitive intelligence purposes since the information required to deal with … microblog presence, so far, very few academic research focused on microblog as a marketing intelligence tool. Therefore, the …