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~person:"Arrow, Kenneth Joseph"
~person:"Hinterhuber, Hans H."
~subject:"Kundenmanagement"
~type_genre:"Handbuch"
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Kundenorientierte Unternehmensführung : Kundenorientierung, Kundenzufriedenheit, Kundenbindung
Hinterhuber, Hans H.
(
ed.
);
Matzler, Kurt
(
contributor
)
-
2000
-
2., aktualisierte und erw. Aufl.
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