Objective: The objective of the article is to examine the dominant antecedent (characteristic) for youth in Indonesia to become entrepreneurs, by using the theory of planned behaviour (TPB) model. Research Design & Methods: This work is a quantitative study with a deductive approach. It was...

The aim of this study is to predict Gen Z Consumers’ behavioural intention towards travelling to tourism destinations in the context of sustainability by developing an integrated structural model that incorporates the Theory of Planned Behaviour model with the additional constructs i.e....

Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism and the role of various stakeholders in the conservation and sustainable development of these irreplaceable destinations is widely discussed. However, little attention has been paid to the investigation of...