Research on R&D performance measures applied in firms is still scarce. Based on the established “R&D laboratory as a system” thinking, systematically derive and identify R&D department level key performance measures. Through a mixed-method approach, grounded in (1) literature and (2) text...

This teaching case study focuses on the shifting of company strategy from the national to the CEE-regional level. Friesland, a Dutch-owned dairy company in Hungary, was extremely successful in the national context since 1993, but the 2004-enlargement of the European Union initiated a process of...

The article focuses on possible typologies of strategic alliance. The first section gives a brief overview of the major groupings of alliances followed by the detailed description of strategic alliance history in Hungary. Former alliance theories were not able to describe sufficiently the...

This article describes the transition of MOL, the Hungarian Oil and Gas Company, from a state-owned enterprise to a privately owned regionalmultinational company and outlines its growth to become a leading player in the CEE region. It also illustrates how the company went through the internal...

While the role of management accountants has traditionally been limited to the provision of useful information to decision-makers, recent studies show that contemporary management accountants have become an integral part of strategic decision-making processes. The findings based on a survey of...