of a knowledge based society are important factors to influence our way of life, our way of doing business. Understanding … new media challenges is no longer an accessory for many business sectors. Integrating these tools in our processes is not …

, multiple roles, lack of business skills and lack of confidence. … job creating group were older, were in business longer, belonged to more business associations, and had more capital to …Although not significantly different, the job creating group used more business promotional strategies than the low job …