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When Can a Generic Advertising Program Increase Farmer Returns?
Freebairn, John W.; Goddard, Ellen W.; Griffith, Garry R. - In: Australasian Agribusiness Review 13 (2005)
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
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The influence of weight and fat on lamb prices revisited
Hufton, Charlie; Griffith, Garry R.; Mullen, John D. - Australian Agricultural and Resource Economics Society … - 2008
Previous research has found inconsistencies in the valuation of weight and fat characteristics of lamb carcasses between the saleyard and wholesale markets. In this paper, recent New South Wales saleyard and wholesale price data on different classes of lamb are analysed using hedonic methods to...
Persistent link: https://www.econbiz.de/10005061075
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Industriegütermarketing
Backhaus, Klaus - 1997 - 5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
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Investitionsgütermarketing
Backhaus, Klaus - 1995 - 4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000543104
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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989
Persistent link: https://www.econbiz.de/10000092238
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, S. - 1986
Persistent link: https://www.econbiz.de/10000071588
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Planung im industriellen Anlagengeschäft
Backhaus, Klaus (ed.) - 1984
Persistent link: https://www.econbiz.de/10000043392
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2007 - 8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
Bruhn, Manfred (ed.); Meffert, Heribert (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003472457
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Industriegütermarketing
Backhaus, Klaus - 2003 - 7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569