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~person:"Backhaus, Klaus"
~subject:"Theorie"
~type_genre:"Festschrift"
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
Günter, Bernd
;
Kleinaltenkamp, Michael
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1997
Persistent link: https://www.econbiz.de/10014273468
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
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ed.
);
Backhaus, Klaus
(
honouree
); …
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2007
Persistent link: https://www.econbiz.de/10003400776
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