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~person:"Bagozzi, Richard P."
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
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Brand management
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Bagozzi, Richard P.
Krishna, Aradhna
Phau, Ian
Han, Heesup
115
Belk, Russell W.
111
Grunert, Klaus G.
96
Mattila, Anna S.
95
Huber, Frank
87
Lusk, Jayson L.
83
Wiedmann, Klaus-Peter
80
Bauer, Hans H.
79
Gierl, Heribert
78
Sheth, Jagdish N.
78
Herrmann, Andreas
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Usman, Osly
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Foxall, Gordon R.
75
Grewal, Dhruv
69
Khare, Arpita
69
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57
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53
Warlop, Luk
53
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52
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51
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50
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Journal of business research : JBR
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Young consumers : insight and ideas for responsible marketers
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific Journal of Marketing and Logistics Ser.
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Cogent business & management
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Digital marketing : global strategies from the world's leading experts
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Handbook of pricing research in marketing
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ECONIS (ZBW)
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1
Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 369-378)
.
1994
Persistent link: https://www.econbiz.de/10001288162
Saved in:
2
An investigation into the role of intentions as mediators of the attitude-behavior relationship
Bagozzi, Richard P.
- In:
Journal of economic psychology : research in economic …
10
(
1989
)
1
,
pp. 35-62
Persistent link: https://www.econbiz.de/10001079426
Saved in:
3
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
4
A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna
- In:
Journal of business anthropology
4
(
2015
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
Saved in:
5
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
6
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
7
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
8
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
9
Explaining consumer reactions to corporate social responsibility : the role of gratitude and altruistic values
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
Journal of business ethics : JOBE
114
(
2013
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009780384
Saved in:
10
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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