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A prospectus for theory construction in marketing : revisited and revised
Bagozzi, Richard P. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 45-81). 1998
Persistent link: https://www.econbiz.de/10001299883
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755
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The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P. - In: The SAGE handbook of marketing theory, (pp. 244-265). 2010
Persistent link: https://www.econbiz.de/10003923132
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Marketing as exchange
Bagozzi, Richard P. - 2008
Persistent link: https://www.econbiz.de/10003644647
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Marketing as exchange : a theory of transactions in the marketplace
Bagozzi, Richard P. - 2008
Persistent link: https://www.econbiz.de/10003717452