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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Foundations of marketing
Jobber, David; Fahy, John - 2003
Persistent link: https://www.econbiz.de/10001676520
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Principles and practice of marketing
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10003356868