Similar Search Results - EconBiz

Dictionary of marketing & advertising

Baker, Michael John - 1990 - 2. ed

Persistent link: https://www.econbiz.de/10000806150

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management Science 30 (1984) 12, pp. 1389-1404

Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or...

Persistent link: https://www.econbiz.de/10009213974

The marketing book

Baker, Michael John (contributor) - 1994 - 3., rev. ed

Persistent link: https://www.econbiz.de/10000550885

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed

Persistent link: https://www.econbiz.de/10000083235

Marketing : an introductory text

Baker, Michael John - 1979 - 3. ed

Persistent link: https://www.econbiz.de/10000042161

Market development

Baker, Michael John - 1983

Persistent link: https://www.econbiz.de/10000559657

Marketing strategy and management

Baker, Michael J.; Baker, Michael John - 1985

Persistent link: https://www.econbiz.de/10000559830

Marketing : an introd. text

Baker, Michael John - 1987 - 4. ed

Persistent link: https://www.econbiz.de/10000726854

The marketing book

Baker, Michael John (ed.); Hart, Susan (ed.); … - 2016 - Seventh edition

Persistent link: https://www.econbiz.de/10011411798

Kerin, Roger A.; Hartley, Steven W. - 2017 - Thirteenth edition

Persistent link: https://www.econbiz.de/10011413853

1
2
3
4
5
6
7
8
9
Next
Last

A service of the