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~person:"Bakshi, Madhupa"
~type_genre:"Adressbuch"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of Indian culture and business management
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Drivers of brand equity of
television
news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
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The effect of content credibility on consumer-based brand equity : the case of Indian
television
channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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