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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

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1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis … with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a …

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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019

Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as … well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many …Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics …

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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko - 2014 - 2nd ed. 2014

This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as...

Persistent link: https://www.econbiz.de/10013523130