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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
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Health claims and consumers' behavioral intentions : the case of soy-based food
Moon, Wanki; Balasubramanian, Siva Kumar; Rimal, Arbindra - In: Food policy : economics planning and politics of food … 36 (2011) 4, pp. 480-489
Persistent link: https://www.econbiz.de/10009271325
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Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.; Pillai, Deepa; Balasubramanian, Siva Kumar - In: The journal of product & brand management 19 (2010) 7, pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
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A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep; Wali, O. P. - In: International journal of Indian culture and business … 21 (2020) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
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A critical investigation of consumer response for monetary and non-monetary promotions across e-services
Sharma, Ayushi; Wali, O. P.; Joshi, Rakesh Mohan - In: Paradigm : the journal of Institute of Management Technology 24 (2020) 2, pp. 195-207
Persistent link: https://www.econbiz.de/10012387987