Investments in design play a potentially significant role in new product development (NPD) although there is little … unanimity on the most appropriate or effective design strategy. Previous case-study based studies have identified three … alternative design strategies for NPD: design used as a functional specialism, design used as part of a multi-functional team and …

Investments in design play a potentially significant role in new product development (NPD) although there is little … unanimity on the most appropriate or effective design strategy. Previous case-study based studies have identified three … alternative design strategies for NPD: design used as a functional specialism, design used as part of a multi-functional team and …

constitutes a multidimensional approach to industry classification. As different concepts--such as innovation, technology use, and …

-innovators?based on their responses to 22 innovation-related questions on the survey. These groups correspond to different stages in the … capital. In later stages of the innovation life cycle?comprehensive?place greater emphasis on higher debt/asset ratios. Firms …