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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T. (ed.); Johansen, Trine S. (ed.);  … - International Corporate Identity Group / Symposium … - 2016
Persistent link: https://www.econbiz.de/10011497574
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Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?
Balmer, John M. T.; Johansen, Trine S.; Nielsen, Anne … - In: International studies of management and organization 46 (2016) 4, pp. 205-215
Persistent link: https://www.econbiz.de/10011497583
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Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
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Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T. - In: Corporate communications : an international journal 20 (2015) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario; Balmer, John M. T. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario; Balmer, John M. T. - In: Corporate communications : an international journal 19 (2014) 4, pp. 384-402
Persistent link: https://www.econbiz.de/10010424183