Narrow search
Showing 1 - 9 of 9
Cover Image
Das Prinzip der roten Karte
Loch, Christoph H.; Sting, Fabian J.; Stempfhuber, Dirk; … - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 1, pp. 44-51
Persistent link: https://www.econbiz.de/10009405720
Cover Image
Fairness zahlt sich aus
Loch, Christoph H.; Sting, Fabian J.; Huchzermeier, Arnd; … - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 64-70
Persistent link: https://www.econbiz.de/10009619132
Cover Image
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009782202
Cover Image
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Cover Image
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei; Balmer, John M. T. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Cover Image
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei; Balmer, John M. T. - In: Journal of general management 33 (2007/08) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
Cover Image
Finding the profit in fairness
Loch, Christoph H.; Sting, Fabian J.; Huchzermeier, Arnd; … - In: Harvard business review : HBR 90 (2012) 9, pp. 111-115
Persistent link: https://www.econbiz.de/10009614660