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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.; Liao, Mei-na; Wang, Wei-yue - In: Journal of general management 35 (2009/10) 4, pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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Handbook of Renewable Energies in the European Union : Case studies of all Member States
Reiche, Danyel T. (ed.) - 2002
Persistent link: https://www.econbiz.de/10001687328
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei; Balmer, John M. T. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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Handbook of renewable energies in the European Union : case studies of the EU-15 States
Reiche, Danyel T. (contributor);  … - 2005 - 2., completely rev. and updated ed.
Persistent link: https://www.econbiz.de/10003274176
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Case studies of the EU-15 States
Bechberger, Mischa (contributor);  … - 2005 - 2., completely rev. and updated ed.
Persistent link: https://www.econbiz.de/10003028190