Purpose - The objectives of this paper are, first to identify, from the literature, the key themes in the management of strategic relationships, second to apply those themes to understand how exemplary organisations establish and develop strategic relationships and third to determine the role of...

Purpose ? The objectives of this paper are, first to identify, from the literature, the key themes in the management of strategic relationships, second to apply those themes to understand how exemplary organisations establish and develop strategic relationships and third to determine the role of...

Describes the origins and development of TQM programmes in seven fast-moving consumer goods organizations in the UK and reports on the results of a comparative study identifying methods and techniques used, and the impact of change on performance; eschews the survey approach and relies on single...