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Although researchers have begun to recognize commitment as a multi-component construct, they missed examining profitability-related effects. We contribute to this research field by succeeding in linking a four-component model - consisting of affective, calculative, locked-in, and normative...
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im Marketing -- Marketing Performance Management -- Wertorientiertes Kundenmanagement -- Wertorientiertes … -- Werbeeffizienzanalyse -- Kundenbewertung -- Ausblick. …
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