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~person:"Bauer, Hans H."
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Marketingmanagement
Marketing
7
Deutschland
6
Germany
6
Theorie
4
Theory
4
Mobile Marketing
3
Mobile marketing
3
Interactive media
2
Interaktive Medien
2
Internet marketing
2
Marketing management
2
Online-Marketing
2
Social Web
2
Social web
2
World Wide Web 2.0
2
02.10.1992
1
Advertising effects
1
Beziehungsmarketing
1
Confidence
1
Consumer behaviour
1
Data Envelopment Analysis
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Dienstleistungsmarketing
1
Distribution channel
1
Effizienz
1
Erfolgsfaktor
1
Ethics
1
Ethik
1
Handelsmarke
1
Kongress
1
Kundenbindung
1
Kundenmanagement
1
Lieferantenmanagement
1
Market research
1
Marktforschung
1
Mobile Business
1
Mobile Telekommunikation
1
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Sammelwerk
Collection of articles of several authors
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German
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Bauer, Hans H.
Sheth, Jagdish N.
7
Meffert, Heribert
6
Drees, Norbert
5
Gbadamosi, Ayantunji
4
Pepels, Werner
4
Pilarczyk, Bogna
4
Wang, Yonggui
4
Bruhn, Manfred
3
Hunke, Guido
3
Sandıkçı, Özlem
3
Semerkova, L. N.
3
Zerres, Michael P.
3
Ahlert, Dieter
2
Barrio-García, Salvador del
2
Bockelmann, Anna-Christina
2
Borusiak, Barbara
2
Freiling, Jörg
2
Gerstner, Reinhard
2
Hajli, Nick
2
Hansen, Ursula
2
Harker, Michael
2
Haugtvedt, Curtis P.
2
Hennig-Thurau, Thorsten
2
Herr, Paul M.
2
Herstatt, Cornelius
2
Hill, Ronald Paul
2
Holbrook, Morris B.
2
Houston, Michael J.
2
Kardes, Frank R.
2
Kaufmann, Hans Rüdiger
2
Kirchgeorg, Manfred
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Kucharzewski, Irmgard
2
Link, Jörg
2
Marinov, Marin A.
2
Nwankwo, Sonny
2
Payne, Adrian
2
Porcu, Lucia
2
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ECONIS (ZBW)
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Wettbewerbsvorteile erkennen und sichern : Erfahrungsberichte aus der
Marketing
-Praxis
Müller, Wolfgang
(
contributor
);
Bauer, Hans H.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000888918
Saved in:
2
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
3
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H.
(
ed.
);
Staat, Matthias
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003233092
Saved in:
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