//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Industrielle Verhandlungen : E...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
51
Deutschland
18
Germany
17
Theorie
14
Theory
14
Aufsatzsammlung
5
Kundenwert
5
Marketingmanagement
5
Economics
4
Kundenmanagement
4
Leistungsbewertung
4
Lieferantenmanagement
4
Mobile Marketing
4
Mobile marketing
4
Supplier relationship management
4
World Wide Web 2.0
4
Advertising effects
3
Beziehungsmanagement
3
Beziehungsmarketing
3
Consumer behaviour
3
Customer value
3
E-commerce
3
Electronic Commerce
3
Erfolgsfaktor
3
Industrial management
3
Internet
3
Konsumentenverhalten
3
Performance measurement
3
Performance-Messung
3
Relationship marketing
3
Shareholder Value
3
Shareholder value
3
Success factor
3
Werbewirkung
3
B-to-B-Marketing
2
Bildungsangebot
2
Brand image
2
Brand management
2
Business-to-business marketing
2
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Einführung
1
Language
All
German
5
Author
All
Bauer, Hans H.
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Pepels, Werner
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
19
Bruhn, Manfred
18
Kleinaltenkamp, Michael
17
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Sheth, Jagdish N.
10
Tomczak, Torsten
10
Adeola, Ogechi
9
Fuchs, Wolfgang
9
Hinson, Robert
9
Huber, Frank
9
Morgan, Neil A.
9
Baker, Michael John
8
Di Benedetto, C. Anthony
8
Doyle, Peter
8
Ferrell, Odies C.
8
Levinson, Jay Conrad
8
Lindgreen, Adam
8
Runia, Peter
8
Vrontis, Demetris
8
Backhaus, Klaus
7
Boone, Louis E.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
more ...
less ...
Published in...
All
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Stärkt integrierte Kommunikation ihre Marke? : eine empirische Untersuchung im B2B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Merkel, Jan
-
2008
Persistent link: https://www.econbiz.de/10003666432
Saved in:
2
Wettbewerbsvorteile erkennen und sichern : Erfahrungsberichte aus der
Marketing
-Praxis
Müller, Wolfgang
(
contributor
);
Bauer, Hans H.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000888918
Saved in:
3
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H.
(
ed.
);
Staat, Matthias
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003233092
Saved in:
4
Marketing
plans <dt.>
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
5
Marketing
für elektronische Marktplätze : Kundenakquisition - Kundenbindung - Beziehungsmarketing
Bauer, Hans H.
;
Hammerschmidt, Maik
-
2003
Persistent link: https://www.econbiz.de/10013430047
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->